The Moutai Chun is produced according to the raw materials and technology of Moutai, and in order to suit the taste of more people, the proportion adjustment of “reducing acid and increasing aroma” has been carried out on the basis of Moutai flavour. The three typical flavours of the warehouse bottom fragrance and different rounds of wine are blended, and no edible alcohol and edible flavours are added. The designers of the bottle and packaging decided to integrate the meandering form of the Chishui River in the design. Its graceful curves not only convey a gentle feeling visually but extend an invitation to taste the contents. The river winds from the lip to the bottom of the bottle, symbolising the flow and growth of the Chishui River, the precious source and specific spirit of Moutai Chun.